An award-winning boutique Integrated Marketing Communications Agency headquartered in Mumbai with offices in Singapore, Dubai and London. Melange Digital is where creativity meets influence to elevate travel and destination brands. As partners with Meta, TikTok, and Google, we bring unmatched platform expertise and leverage high-impact celebrity partnerships to create content that captivates and converts. Our signature 4 C’s approach—Culture, Category, Company, and Content—ensures that each campaign resonates deeply with target audiences, driving engagement and brand loyalty. From immersive social campaigns to storytelling that inspires, we’re redefining how brands connect with travellers, one unforgettable story at a time.

📄 Job Description – Performance Marketing Manager

🔹 Job Description (JD) Mélange Digital is looking for a results-driven Performance Marketing Manager to lead and execute high-impact digital campaigns across paid channels. This role focuses on driving measurable growth through data-backed strategies, optimizing campaigns for ROI, and scaling performance across platforms. The ideal candidate should have a strong analytical mindset, hands-on experience with paid media, and the ability to translate data into actionable insights.

🔹 Key Responsibilities • Plan, execute, and manage paid marketing campaigns across platforms (Google Ads, Meta Ads, etc.) • Optimize campaigns to achieve performance metrics such as ROAS, CPL, CPA, and conversions • Conduct keyword research, audience targeting, and competitor analysis • Monitor campaign performance and continuously optimize for better results • Manage budgets efficiently and ensure maximum ROI on ad spends • Develop and execute A/B testing strategies for ads, creatives, and landing pages • Collaborate with creative and content teams for high-performing ad creatives • Work closely with web and tech teams to improve landing page performance and tracking • Implement and manage tracking tools (Google Analytics, pixels, conversion tracking, etc.) • Prepare regular performance reports with insights and actionable recommendations • Identify new growth opportunities across channels and platforms • Stay updated with platform updates, trends, and best practices

🔹 Skills Required • Strong hands-on experience with Google Ads, Meta Ads, and other paid platforms • Solid understanding of performance metrics (ROAS, CPA, CTR, conversion rates) • Experience with analytics tools (Google Analytics, Tag Manager, etc.) • Data-driven mindset with strong analytical and problem-solving skills • Knowledge of funnel optimization and user journey • Basic understanding of landing pages and CRO (Conversion Rate Optimization) • Ability to manage multiple campaigns and budgets • Strong communication and collaboration skills

🔹 Experience Required • 3–6 years of experience in Performance Marketing • Experience working in a digital marketing agency preferred • Proven track record of managing and scaling paid campaigns • Experience handling multiple clients or accounts simultaneously